Saturday, 25 February 2012

SEO The King Of Internet Advertising System

To develop a website can be a long, expensive and complicated process. If you do not have the right team behind you to back you up in creativity and productivity. Once you have a website you are no way near to the end as you need to have content on it, perhaps the addition of all your products you have for sale. When you reach the end of the process and you have a website you are happy with, you might think you are at the end of the process, you have a working method to reach potential customers.

In fact, having a website is just the first step, even if you have the best website in the world, without anybody visiting the site, it may as well not exist. You now need to get visitors to your site, and you need as much as you can get. There are many ways to get people to your site, the main way is through the search engines. Search engine offers two type of advertising Pay per click, or traffic though the natural listings that doesn’t cost you anything. The process to get your site to come at the top of the natural listings is called search engine optimization or SEO.
There are advantages and disadvantages of both SEO and PPC; PPC is instant, where as SEO can take a few months. If the click from PPC does not result in a sale, then this is wasted money. It can be very easy with PPC to quickly spend your budget. We have had clients coming to us that has literally got themselves in a bit of trouble as they have got in to serious dept with PPC and got not real return.
After the SEO process has taken place, there is very little extra money to spend on the maintaining the positions, and the opportunity for free traffic is far more cost effective. At the end of it you have invested in your site, giving it more status by the search engines. At the end of PPC if you have not made the sales, you are in a no better situation than when you started, except out of pocket.
Over the years PPC has got allot more expensive, the increased competition plus the introduction of increase criteria for increased costs has sometimes prices some people out of the market. The introduction of quality score by Google has made it hard to achieve low cost per click straight away and for brand new account this is even harder.
Without doubt from out experience SEO is by far the best way to bring visitors to your site, if done right in just a few months you can quickly be receiving a high volume of target traffic to your site and you don’t have to pay for the process. To get good positions in search engines is not just for long established sites and when done right results can quickly be achieved. Isn’t it about time you started to plan your next SEO campaign?

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