Blogging with wordpress Part 2 is included the most effective and useful tips for wordpress beginner.
Lets start the remaining tutorial once again.
In my opinion optimizing permalinks is the first step after finishing installing WordPress. By default, and many bloggers are not aware of the problem, this is how WordPress defines your URLs: » http://www.yourblog.com/?p=123
- Optimizing Permalink WordPress
The search engines are able to index such URLs. However,
from an SEO point of view, this URL is meaningless. Not
having relevant keywords in the URL lowers your chances of
ranking well in the SERPs (search engine positioning results)
for a specific search query.
from an SEO point of view, this URL is meaningless. Not
having relevant keywords in the URL lowers your chances of
ranking well in the SERPs (search engine positioning results)
for a specific search query.
To customize the Permalinks with keywords, you go to
your Dashboard > Settings > Permalinks and select Date and
name based or type into the custom box the following code
(to take out the date from the URL): /%postname%/
your Dashboard > Settings > Permalinks and select Date and
name based or type into the custom box the following code
(to take out the date from the URL): /%postname%/
- Seo-tips-for-wp-blogger-links
to define a permalink might cause some problems. Sometimes this command makes it impossible for the blogger to access the wpadmin folder or the stylesheets.
Avoid numeric URLs like
» http://www.ewriting.pamil-visions.com/?p=123
» http://www.ewriting.pamil-visions.com/?p=123
and
» http://www.ewriting.pamil-visions.com/archives/123 at all costs.
» http://www.ewriting.pamil-visions.com/archives/123 at all costs.
If the title of your post (blog entry) is too long, you might
have a problem. There are special situations when the search engines will penalize a blog entry for such a practice and send it to the supplemental results. To avoid this situation you could write a different post slug when you write your entry.
Just go to Dashboard > Write > Post and write your post’s title as you usually do. The permalink will appear automatically under your title. Click Edit to shorten the URL:
have a problem. There are special situations when the search engines will penalize a blog entry for such a practice and send it to the supplemental results. To avoid this situation you could write a different post slug when you write your entry.
Just go to Dashboard > Write > Post and write your post’s title as you usually do. The permalink will appear automatically under your title. Click Edit to shorten the URL:
- permalinks-define-wordpress
This will allow you to have a long title for your entry and a
Shorter URL:
Or for blogs using a shorter domain name and the /%postname%/
permalink structure:
- seo optimize link wordpress
The technique has more advantages:
- It avoids the spamdexing penalty since you don’t repeat theexact same keywords in both the page title and the URL.
- It provides the search engines with relevant information ofwhat your post is all about.
- It reduces the risk of URL wrapping when sent in email. · Short URLs are easier to write down and remember.
So keep your URLs short and if possible, static. No query strings
like /?p=123 and no other changes. However, if your blog is quite
old, has many links and has a good Google PageRank (PR), any
like /?p=123 and no other changes. However, if your blog is quite
old, has many links and has a good Google PageRank (PR), any
change in your URL structure might cause the loss of PR, rankings, links and valuable traffic.
Sometimes WordPress will give an error message when you try to change your permalink structure:
You should update your .htaccess now.
If your .htaccess file were writable, we could do this
automatically, but it isn’t so these are the mod_rewrite rules you should have in your .htaccess file.
automatically, but it isn’t so these are the mod_rewrite rules you should have in your .htaccess file.
WordPress will give you the code in the text field below:
To avoid dupliacate issue specially i have notices with wordpress blog, use the given code in your robot.txt which I have modified and it works greatly.
User-agent: * # disallow all files in these directories Disallow: /cgi-bin/ Disallow: /wp-admin/ Disallow: /wp-includes/ Disallow: /wp-content/ Disallow: /go/ Disallow: /archives/ disallow: /*?* Disallow: /wp-* Disallow: /author Disallow: /comments/feed/ Disallow: /page/ Disallow: /trackback/ Disallow: /wp-/ Disallow: /blog-/ Disallow: /?s= Disallow: /cdn-/ Disallow: /xmlrpc.php Disallow: /comment/reply/ Disallow: /comment/ Disallow: /useronline/ Disallow: /redirect.php* Disallow: /wp-content/themes Disallow: /category/ Disallow: /tag/ Disallow: /author/ Disallow: /wp- Disallow: /search Disallow: /feed Disallow: /comments/feed Disallow: /feed/$ Disallow: /*/feed/$ Disallow: /*/feed/rss/$ Disallow: /*/trackback/$ Disallow: /*/*/feed/$ Disallow: /*/*/feed/rss/$ Disallow: /*/*/trackback/$ Disallow: /*/*/*/feed/$ Disallow: /*/*/*/feed/rss/$ Disallow: /*/*/*/trackback/$ User-agent: Mediapartners-Google* Allow: / User-agent: Googlebot-Image Allow: /wp-content/uploads/ User-agent: Adsbot-Google Allow: / User-agent: Googlebot-Mobile Allow: / Sitemap: http://www.yourblog.com/sitemap.xml
Create an empty text document, paste the code and rename the
document .htaccess. Then upload the new document in the WordPress root folder of your blog. If you have any problem in creating robot.txt file then you can download wordpress kb plugin and paste your code in this plugin after you upload the plugin and activate.
Basic SEO Techniques Made Easy
Just as it appears at the very top of your browser, on-site SEO starts with the page title. This is not a headline, or the visible title of an article, but the title displayed by the browser on the upper left corner of your screen.
The <title> tag is contained in the <head> section of html page. It is a stand-alone element and not really a meta tag, but it is the most important step you need to take in optimizing your website, whether it’s a blog or static Web page.
This tag is what Google and the other search engines index in their results to link to your website.
It is the ―first impression and your only chance to make the
Google user click on the result pointing to your website. This is
a mirror of the quality you offer on your website.
a mirror of the quality you offer on your website.
By default WordPress shows a page title as Post Title: Name of the blog.
- Seo techniques for wordpress beginner
There is one more thing you should know: page titles should not be identical with the title of your blog entry. This is a little SEO trick that will help you get your pages indexed in the search engines with titles that are more appealing than the actual titles of the specific blog entries they refer to.
Here are some guidelines to write good page titles:
· Do not stuff your page title with keywords.
· Do not stuff your page title with keywords.
- Do not write page titles that are longer than 67 characters(including spaces). It’s OK if you do, but it is pointless.
67 is the maximum number of characters Google will index and
if your page title is longer it will appear truncated in the
search results. Yahoo! is more tolerant (about 76
characters) so if you optimize your site for Yahoo! feel free to go over the 67 limit.
- Write appealing page titles that summarize the content ofthe page.
- Use simple language and try to give a logical meaning towhat you write: a natural flow of the language, even when
you use keywords.
It sounds fairly difficult to make WordPress display the titles
you want, doesn’t it? Don’t worry — it is not difficult. As I
said at the beginning of the eBook, there is a plugin for every need, and this is the beauty of working with WordPress. So hurry up and download the All in One SEO Pack Plugin.
Unzip and upload into your /wp-content/plugins/ folder, where, as
a matter of fact, you should upload all your plugins from now on.
Next, go to your WordPress Dashboard > Plugins and activate the All in One SEO Pack. To configure your plugin, go to Dashboard >
Settings > All in One SEO and follow the next simple steps:
After installing and activation you will need you use All in one SEO plugin effectively.
Google Sitemaps
For this task you’ll need a Google Sitemap Generator for
WordPress and one able to create compliant sitemaps in the format
supported by Google, Yahoo and MSN.
This is the plugin I use.
Sitemaps are particularly useful because they give valuable information to the search engine spiders on how often to scan your site, which pages are more important, which have a lower priority and so on.
The advantage of using Sitemaps is that you are able to view reports on crawl results and statistics. You’ll also see the most used search queries to find your site and the search queries that get the most clicks.
To submit your Sitemap to Google go to Google Sitemaps, create an
account, and follow all the easy steps described by Google to
identify yourself as the owner of the site and to validate your
submission. You’ll need to go through a similar process to submit
your sitemap to Yahoo! (you need a Yahoo! email account), but MSN
is simpler: just submit your sitemap URL here.
Optimizing Images
The search engines take into consideration the entire content of
a Web page. That’s why the image files you display on a Web page
should be related to the topic.
The search engines want you to
create harmonious content and
Create harmony between
text and images to boost
your SEO score.
not a soup of mismatches. But
because they read only text, the
search engines need your help to
understand images and other
collateral files and that’s the advantage you have over the bots.
You have to apply the most basic SEO principles to help the bots understand the content of the image and sound files. You need to target keywords and write, yep, you guessed it, text.
Use keywords to name the image files. For example an image file
called cloudy-sky.jpg will usually rank higher than cloudysky.jpg
or cloudy_sky.jpg. That’s because cloudy-sky has a more logical
spelling (for both the search bots and the people) than cloudysky
or cloudy_sky. There are SEO voices that contend that Google
doesn’t parse keywords in URLs when they are run together, but I
wouldn’t count on this as a general rule. There are enough
exceptions.
The image file name is not the only factor to making images rank. The search engines look at the content around the images (Videos or Audios) to judge their content. They take most of the information they need from that text. It is important to have the content and the images interrelated.
Although they don’t ignore your HTML image optimization work, the search engines place more weight on the content around the images than the content on the images themselves.
This is the reason why you should write a snippet that summarizes the content of the image, in the immediate vicinity of the image. This is also why you shouldn’t stuff your ALT and title
attributes with keywords.
A correctly optimized image from an HTML point of view would be:
<img src=’http://www.entertolearn.com/wp-content/uploads/2010/09/nutricion-saludable-200×130.jpg’ alt=” title=’Nutrición saludable’ />
…where you replace width and height with the actual sizes of the picture you want to display on your website.
Also, ―keyword focused‖ doesn’t mean that if you have a picture
of a strawberry you write ―SEO chart. Describe the picture.
Write ―fresh strawberry‖ or, if you insist on including ―SEO,
find a way out like: ―fresh strawberry adds beauty to SEO
content.
WordPress is a great tool for optimizing images. It has
everything you need to insert the image source code of an image
to have it properly optimized for the search by default. All you
have to do is to save your images with proper names and to fill
in all the fields (some will be filled in automatically by
WordPress, including Dimensions and Class):
Remember:
you want, doesn’t it? Don’t worry — it is not difficult. As I
said at the beginning of the eBook, there is a plugin for every need, and this is the beauty of working with WordPress. So hurry up and download the All in One SEO Pack Plugin.
Unzip and upload into your /wp-content/plugins/ folder, where, as
a matter of fact, you should upload all your plugins from now on.
Next, go to your WordPress Dashboard > Plugins and activate the All in One SEO Pack. To configure your plugin, go to Dashboard >
Settings > All in One SEO and follow the next simple steps:
After installing and activation you will need you use All in one SEO plugin effectively.
Google Sitemaps
For this task you’ll need a Google Sitemap Generator for
WordPress and one able to create compliant sitemaps in the format
supported by Google, Yahoo and MSN.
This is the plugin I use.
Sitemaps are particularly useful because they give valuable information to the search engine spiders on how often to scan your site, which pages are more important, which have a lower priority and so on.
The advantage of using Sitemaps is that you are able to view reports on crawl results and statistics. You’ll also see the most used search queries to find your site and the search queries that get the most clicks.
To submit your Sitemap to Google go to Google Sitemaps, create an
account, and follow all the easy steps described by Google to
identify yourself as the owner of the site and to validate your
submission. You’ll need to go through a similar process to submit
your sitemap to Yahoo! (you need a Yahoo! email account), but MSN
is simpler: just submit your sitemap URL here.
Optimizing Images
The search engines take into consideration the entire content of
a Web page. That’s why the image files you display on a Web page
should be related to the topic.
The search engines want you to
create harmonious content and
Create harmony between
text and images to boost
your SEO score.
not a soup of mismatches. But
because they read only text, the
search engines need your help to
understand images and other
collateral files and that’s the advantage you have over the bots.
You have to apply the most basic SEO principles to help the bots understand the content of the image and sound files. You need to target keywords and write, yep, you guessed it, text.
Use keywords to name the image files. For example an image file
called cloudy-sky.jpg will usually rank higher than cloudysky.jpg
or cloudy_sky.jpg. That’s because cloudy-sky has a more logical
spelling (for both the search bots and the people) than cloudysky
or cloudy_sky. There are SEO voices that contend that Google
doesn’t parse keywords in URLs when they are run together, but I
wouldn’t count on this as a general rule. There are enough
exceptions.
The image file name is not the only factor to making images rank. The search engines look at the content around the images (Videos or Audios) to judge their content. They take most of the information they need from that text. It is important to have the content and the images interrelated.
Although they don’t ignore your HTML image optimization work, the search engines place more weight on the content around the images than the content on the images themselves.
This is the reason why you should write a snippet that summarizes the content of the image, in the immediate vicinity of the image. This is also why you shouldn’t stuff your ALT and title
attributes with keywords.
A correctly optimized image from an HTML point of view would be:
<img src=’http://www.entertolearn.com/wp-content/uploads/2010/09/nutricion-saludable-200×130.jpg’ alt=” title=’Nutrición saludable’ />
…where you replace width and height with the actual sizes of the picture you want to display on your website.
Also, ―keyword focused‖ doesn’t mean that if you have a picture
of a strawberry you write ―SEO chart. Describe the picture.
Write ―fresh strawberry‖ or, if you insist on including ―SEO,
find a way out like: ―fresh strawberry adds beauty to SEO
content.
WordPress is a great tool for optimizing images. It has
everything you need to insert the image source code of an image
to have it properly optimized for the search by default. All you
have to do is to save your images with proper names and to fill
in all the fields (some will be filled in automatically by
WordPress, including Dimensions and Class):
Remember:
- use keywords in the image file names
- do not unite the keywords but separate them with dashes, not underscores
- include keywords in the image ALT attributes
- place the image in the immediate vicinity of keyword-related content
- keep the number of unnecessary images per page as low as possible (unless you are displaying a photo gallery or product search results)
Pinging
Each time you publish new content on your blog, WordPress
notifies ping servers about the updates, if they are defined. To
define these servers, go again in your Dashboard, click on
Options then Writing.
Each time you publish new content on your blog, WordPress
notifies ping servers about the updates, if they are defined. To
define these servers, go again in your Dashboard, click on
Options then Writing.
Important Linking Tips
When you start your linking campaigns, avoid spamdexing
techniques like Fave trains or other strategies that create unnatural linking to your site.
For proper, long-term results, manage your linking campaigns at a slow pace.
Once a month you could get a large number of links to the same
post, assuming that your post is really a resource. It’s
important that each webmaster links to your entry in his/her way,
to ensure ―natural‖ linking. The moment you become a ―guru,‖
fast-paced linking will be no problem.
For young sites… handle with care.
The number of links doesn’t really matter. The quality of the site linking back to you is more important.
Then you have to ask yourself — how is that site linking back? Is it a blogroll link? This is useful if it brings traffic.
Is it a link in a random list (like those fave trains)? This will not bring much value for your Google score (PageRank). It
will, however increase your Technorati scores and ranks. With
Technorati we don’t speak about SEO, but about SMO (social
media optimization).
Is it a contextual link with a good, keyword targeted,
alternative text? You scored! That’s what you need to rank high
in the SERPs (search engine positioning results). Take a look at
the list below to learn how to determine the value of a link.
1. Contextual links carry more weight than any other links
because the search engines identify them as ―link
recommendations.‖ Such links are enclosed within the content
the website pointed to are more valuable than ―click here
links.
2. Although a link might be on a PR (PageRank ) page, this
doesn’t mean that the value of the link that page gives to
another site is low. On the contrary: content related to the
page the link points to will prove its SEO value in time.
3. Links with good anchor text on a ―related links page are
really valuable when you manage to be at the top of the list (better exposure), you have a keyword rich and catchy title (or anchor text) and there are not more than 50 other links on the same page.
4. Directory listings are good when they are in the right
category and they bring you targeted traffic. So you should
only pay for listings in popular (authority) directories. If
you have the chance to submit your site to free directories,
do take advantage of the opportunity and vary the anchor
text (seen by the SE as micro content) as often as possible
to generate unique links.
5. Stay away from porn, gambling and booze sites, as well as
from link farms and other bad neighbors. Do not use
automated programs like SEO Elite to exchange links. This is
a spamdexing technique, even worse than the Fave trains.
6. There is now a new linking trend: three-way linking. Site A
requests a link from site B and provides in exchange a link
on site C. Basically: B links to A and C links to B,
creating a chain of ―one-way‖ links instead of reciprocal
links. Nothing wrong with the principle, except that the
technique is meant to fool the search engines and to
artificially inflate rankings for site A, because site C is
generally a link farm or a low quality site that has nothing
to lose anyway. So don’t fall for such link exchange
requests.
7. Paid links are tricky. Buying links or banner space on
popular websites is pure advertising and advertising is
good. Are the search engines going to penalize your site for
buying links? It depends. If your site’s ranking count
depends solely on link popularity and for this purpose you
use only paid linking strategies, your rankings might (as a matter of fact will ) drop, while you will still have the
traffic from the sites on which you advertise. There are too many websites that use the link-buying strategies to artificially inflate link popularity. The search
engines already know that and, while they do not technically
penalize the webmasters for advertising their websites, they don’t give them any link popularity.
8. Dive into social media for better links: target bloggers
and social bookmarkers to comment on your products and
services by building link bait strategies. A good article
will attract attention and motivate people to link to (or
bookmark) that page. You’ll probably find your article mentioned in forums, blogs, discussion groups, social bookmarking sites and so on.
When you start your linking campaigns, avoid spamdexing
techniques like Fave trains or other strategies that create unnatural linking to your site.
For proper, long-term results, manage your linking campaigns at a slow pace.
Once a month you could get a large number of links to the same
post, assuming that your post is really a resource. It’s
important that each webmaster links to your entry in his/her way,
to ensure ―natural‖ linking. The moment you become a ―guru,‖
fast-paced linking will be no problem.
For young sites… handle with care.
The number of links doesn’t really matter. The quality of the site linking back to you is more important.
Then you have to ask yourself — how is that site linking back? Is it a blogroll link? This is useful if it brings traffic.
Is it a link in a random list (like those fave trains)? This will not bring much value for your Google score (PageRank). It
will, however increase your Technorati scores and ranks. With
Technorati we don’t speak about SEO, but about SMO (social
media optimization).
Is it a contextual link with a good, keyword targeted,
alternative text? You scored! That’s what you need to rank high
in the SERPs (search engine positioning results). Take a look at
the list below to learn how to determine the value of a link.
1. Contextual links carry more weight than any other links
because the search engines identify them as ―link
recommendations.‖ Such links are enclosed within the content
the website pointed to are more valuable than ―click here
links.
2. Although a link might be on a PR (PageRank ) page, this
doesn’t mean that the value of the link that page gives to
another site is low. On the contrary: content related to the
page the link points to will prove its SEO value in time.
3. Links with good anchor text on a ―related links page are
really valuable when you manage to be at the top of the list (better exposure), you have a keyword rich and catchy title (or anchor text) and there are not more than 50 other links on the same page.
4. Directory listings are good when they are in the right
category and they bring you targeted traffic. So you should
only pay for listings in popular (authority) directories. If
you have the chance to submit your site to free directories,
do take advantage of the opportunity and vary the anchor
text (seen by the SE as micro content) as often as possible
to generate unique links.
5. Stay away from porn, gambling and booze sites, as well as
from link farms and other bad neighbors. Do not use
automated programs like SEO Elite to exchange links. This is
a spamdexing technique, even worse than the Fave trains.
6. There is now a new linking trend: three-way linking. Site A
requests a link from site B and provides in exchange a link
on site C. Basically: B links to A and C links to B,
creating a chain of ―one-way‖ links instead of reciprocal
links. Nothing wrong with the principle, except that the
technique is meant to fool the search engines and to
artificially inflate rankings for site A, because site C is
generally a link farm or a low quality site that has nothing
to lose anyway. So don’t fall for such link exchange
requests.
7. Paid links are tricky. Buying links or banner space on
popular websites is pure advertising and advertising is
good. Are the search engines going to penalize your site for
buying links? It depends. If your site’s ranking count
depends solely on link popularity and for this purpose you
use only paid linking strategies, your rankings might (as a matter of fact will ) drop, while you will still have the
traffic from the sites on which you advertise. There are too many websites that use the link-buying strategies to artificially inflate link popularity. The search
engines already know that and, while they do not technically
penalize the webmasters for advertising their websites, they don’t give them any link popularity.
8. Dive into social media for better links: target bloggers
and social bookmarkers to comment on your products and
services by building link bait strategies. A good article
will attract attention and motivate people to link to (or
bookmark) that page. You’ll probably find your article mentioned in forums, blogs, discussion groups, social bookmarking sites and so on.
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