Choosing The Correct Keywords To Ensure Optimal Success

Who knows more about your project and website than you do? That’s right; nobody. So today we are going to get started to find all sorts of keywords related to your project.

Before we get started, are you clear what keywords are? Keywords are simply the words or phrases that best describe your product or service AND the words people actually use to find the products/services you will be offering.

Using Googles Free Keyword Tool To Find Your Best Keywords

This week we are going to take all the keywords you brainstormed last post and use Googles free keyword tool to let Google themselves tell you exactly what keyword phrases will bring you the most traffic.

The tool we are going to use to do this research is the Google Keyword Tool. What source would be better for information about which keywords are the best than Google itself!?

Creating your content with your new keyword phrases

Once you have the appropriate keywords to best describe your product or service and are words that people are actually using, you now need to create or modify your content to reflect these keywords.

Let's step back for a second and think about Google and the other search engines. How do they actually know what your website is about? No more and no less than by the "words" on the page. The search engines are not humans; they cannot infer and deduce what your website when they crawl your website. Thus the search engines know what your website is about by the words you use in your content. Of course the search engines have some intelligence and you can't get by with keyword stuffing, but in very basic terms, this is how the search engines know what your website is about.

Optimizing Your Navigation Menu for Better Rankings

How has your progress been? This week we are going to talk about something that you will rarely see discussed. Yet when implemented can give you an SEO advantage over your competitors. What is it? It is your navigation menu...that’s right, the menu near the top of your page.

The important thing to do in your navigation bar is to use your primary keyword phrases for the pages they link to. But there are also a few more things you can do to really get some more SEO juice out of your navigation menu.