Thursday, 1 March 2012

3 Ways To Swarm Your Website With Highly Targeted Traffic For FREE!

Targeted website traffic is the lifeblood of any website looking to generate revenue. While FREE traffic from the search engines seems the most logical way to go, actually staying ahead of the game can be tough. Here are my top 3 ways to send your traffic counter spinning without the headaches.

1. Trading Links With Other Webmasters:

By mutually agreeing with another webmaster to trade link exposure on each others site, you're expanding your market reach significantly. Not only does this generate instant traffic from the link partner, but you'll also BOOST your Google PR and link ranking with other search engines as a bonus.

This helps you rank better in the listings, generating even more FREE traffic, without doing any complicated SEO.

There are some great tools to help you get started trading links. Some of them are even free. I don't recommend them personally because annoying banners or other types of ads compete for the same space, doesn't look very professional.

Alternatives to FREE software worth checking out are...

The ALMIGHTY Zeus - The one I use. Tough to get used to, but an excellent piece of kit. The darn thing learns and just keeps getting smarter the more you use it. (And a FREE trial so you can become a master before you buy)
http://www.cyber-robotics.com

Reciprocal Link Manager - Not as sophisticated as Zeus but much easier to learn if you're pressed for time.
http://reciprocal-manager.com/

Axandra's Arelis - Lots of great reviews for this one and more in the Zeus mould.
http://www.axandra-link-popularity-tool.com/index.htm


2. Writing Articles to Publish Online:

This technique is a very close second to my favourite one which I'll share in just a moment. The amount of exposure you can get from writing a simple article is astounding.

After you've written it up, you submit to the major article directories, then just sit back and watch the traffic stream in.

As an added bonus you start to gain more respect within your industry. Articles have this uncanny knack to create an aura of expertise around the writer.

You also benefit yet again with search engine ranking, as other webmasters with mailing lists publish your article on their site. Creating yet another link back to you.

Articles are a VERY effective pre-selling technique too.

How much more targeted would a prospect be arriving at your website after reading one of your articles in an email or on another site?

Not only did you get the recommendation from the publisher, but if they enjoy reading your article and get some value from it, you've already broken down one of the main barriers of selling...

TRUST!

Here are some cool resources to get stuck into:

Editorial guidelines:
http://ezinearticles.com/editorial-guidelines.html

Some great "How To" advice:
http://www.promotewitharticles.com/howto.html

And a nice BIG list of directories and announcement lists:
http://www.marketingchick.com/howto/article-marketing.shtml


3. Viral Marketing:

Viral Marketing is defined as “Any advertising that propagates itself the way viruses do”; E.g. When Hotmail users send e-mails, they “infect” the recipients with the tagline at the bottom of their messages.

If you UNLEASH a 'Viral Marketing' campaign, it will just keep on multiplying, spreading your message around the web like wildfire. I absolutely LOVE this method of sending quality traffic to my website for FREE.

Generating free traffic with 'Viral Marketing' is easily the most rewarding use of your time. Taking good steps to craft the right offer and layout of your 'Viral Marketing' message is essential. But get it right, and not only will a truck-load of qualified visitors come to your website, but an air of respect and expertise is generated around you and your business.

The 3 Best Website Traffic Sources

Not a day goes by that any serious website owner doesn't wonder how to get more traffic to their site.

This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet like conmen on a carnival midway.

Promises of fast traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters.

However, rather than thinking "complicated equals better" in the traffic game, the best website traffic sources rate extremely easy to separate from the useless garbage traffic.

Fact: "Good Traffic" equals "Targeted Traffic!"

That means the visitors come as a result of desire to find out more on a specific, niche topic, not as a result of "exit" traffic or membership in a "safe" list where members simply pitch each other in an incestuous spam fest.

Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.

Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.

So, next time you're considering spending money on a traffic source, understand that unless it involves a targeted link that a targeted visitor can click to get to your website, think twice before opening up your wallet.

To my knowledge, only three ways exist to get a link to your site: buy it, "voodoo" it, or grow it.

** Buy Links**

Buying links actually rates the fastest way to get traffic to your website.

You simply sign up for Google AdWords at Google.com or you open an account with Overture.com.

You then run ads with a link on those sites and any time someone clicks the link, you pay for the click through a relatively straightforward bidding process based on the popularity of the keyword.

You can also buy links in ezines, newsletters, and on other people's website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.


** Linking "VoodDoo" **

Linking "voodoo" refers to attempting to manipulate the search engines into displaying links to your website.

You can find a large number of automated software programs online at any given time that will claim to help you get more search engine traffic.

Depending on the intensity of competition in a specific market and the fact that search engines change their rules frequently, pursuing search engine links this way can quickly turn into the online equivalent of Alice chasing the rabbit down the hole.


** Grow Links **

I personally prefer this method to get links to my websites: growing them.

The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.

One way to do this is simply to exchange links with another site which targets the same audience as your site.

You can manage this process manually or use one of the many software packages that will mange the process for you.

A search on Google.com for "reciprocal link manager software" yields a good start.

The easiest way to grow a link is through using articles other people post on their websites which link back to your website.

The reason articles work so well for "growing" links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.

In fact, the following represent only the tip of the iceberg when it comes to all the places you can grow links by publishing articles online.

~ Blogs - Your articles can not only appear on your own blog, but get posted by others on their blogs with surprising ease.

The links in these articles can point directly back to your website.

~ Article Directories - Article directories such as IdeaMarketers.com abound online.

They not only provide an easy way to display your articles to allow others to pick them up for posting on their websites, but also in and of themselves attract readers searching for content.

~ OPS (Other People's Sites) - Popular websites like WebProNews.com attract repeat visitors by offering targeted content to their readers.

Since they can't produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.

~ Ezines - By getting your articles published in other people's ezines, you can get a link on the most valuable real estate online, a targeted prospect's email "inbox."

Many ezine publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.

Whether you choose to buy them, "voodoo" them, or grow them, getting targeted links to your site posted on the Internet represents the absolute best way to get steady traffic to your site.

Though not as fast as buying them or as exciting as trying to manipulate the search engines, growing links with articles gives you a long-term, dependable presence online.

How To Add Fresh Content To Your Website

I've read over and over that when it comes to building a website and getting a lot of traffic to it "Content Is King." If you do a search for any topic you will find the websites that come up in the Top 10 all have a lot of content on their websites.

When somone does a search they are looking for information and the search engines job is to provide it to them. For your website to increase in popularity you have to constantly be adding fresh content. This will increase your ranking for the keywords on your site and ultimately increase your traffic and repeat traffic.

Here are a few simple things you can do to add fresh content.

1. Do you publish and ezine? If so add a file to your index for each issue and archive it online. This will bring all kinds of keyword rich content to your website on a constant basis.

2. Start and article page. Add new articles to it. If you write put your articles on your website. Subscribe to a few ezines that are industry related. If you come across an article you like add it to your page.

3. Add Free Syndicated Content Feeds to your article page. This is really easy to do. All you do is copy a few lines of code into the HTML of your web page and you have a constant stream of new articles for your readers. Here are 2 of my favorite sources:

http://www.submityourarticle.com/syndicate/

http://www.web-source.net/syndicator.htm


4. Add Pay Per Click Advertising to your site. Most people think of PPC advertising as a way to promote their site. I have found it very easy to build new web pages around different keywords relating to the the theme of my site and actually get paid for the click. One of my favorite pay per click advertising sources is SearchFeed. This is very easy to work with and provides a nice income boost every month as well.

http://www.team-schuman.com/searchfeed

Here is an example of a page I built around the SearchFeed advertising model. Notice that I have made the look of their box compliment my own page. Also a key here is that as the advertisers with SearchFeed change so does the content on my site and I never have to do anything except add some easy code one time.

http://www.team-schuman.com/make-money/homebasedbusiness

I have an article on the page and I change that periodically as well.

5. Start a Link Exchange Program. This is a little harder to set up and is time consuming, but I have found it to be worth the effort. In a future article I will go into detail on how to properly do link exchanges. For now just let me say that linking is a great way to constantly be adding new content to your site as you link with new websites that compliment yours.

One company who does a great job if you don’t want to spend much time linking is LinksManager. They manage reciprocal links, and help increase your website traffic through linking with other like-minded quality sites. Check them out here:

http://www.linksmanager.com/

6. Think outside the box. It is worthwhile to continue to think of new and easy ways to keep adding fresh content to your website. Go to Google and do a search for “Fresh Content For My Website” without the Quotation marks. Currently there are Over 1.9 million results that come up. Everything from cut and paste charts, to RSS feeds and a whole lot more.

In conclusion "Content Really Is King. I have found my position with the search engines improve dramatically when I really started building more web pages and adding more fresh content.

It is time consuming at first, but the payoff in the long run is worth the effort when the search engines reward your effort and your traffic and income grow proportionally as well.

5 Free Ways to Increase Your Website Traffic

I don't know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.

I imagined that people would arrive on my website, as if by magic, purchase goods, and perhaps come back again for more.

A week or so later I came down to earth with a big bump.

I realised that it would take a bit of time and effort to see the results that I was dreaming about!

Since my reality check, I have learned all about the weird and wonderful ways of internet marketing.

In this article I will tell you about my top 5 free ways of increasing website traffic.

All these methods are completely free and if you spend some time on them you will find that they work consistently.

(1)Writing Articles

Writing an article on a subject related to your website and getting that article published has two major benefits:

- People who are interested in your article will read it and often click on the URL in your resource box find out more. This gets you another free targeted visitor. Targeted, because that reader wants to find out more on the subject of your article, which is hopefully related to the subject of your website.

- Every publisher of your article must also publish your "resource box". Adding a resource box with your URL to all of your articles will increase the number of links leading back to your website, which in turn helps to increase your search engine position

For a list of directories to submit your article to, see Article Submission Directories

(2)Forum Networking

There are many discussion forums on the internet, on every topic you could possibly imagine.

Most discussion boards allow posters to attach a "Signature" with their post containing additional information about themselves, such as their name, URL and sometimes even an advertisement.

By visiting a few forums regularly and participating in the discussions, asking and answering questions, you can build up trust with other forum members, whilst at the same time getting free exposure for your website.

Just try to make a useful contribution to the forum - be sure to read the forum rules and don't spam!

(3)Reciprocal Linking

Reciprocal linking has two main benefits for you.

Firstly, the more links that you exchange, the more chance there is that someone will follow a link from another site and land on your website.

Secondly, your website will be perceived more importantly by search engines.

The more links you have from other sites, the greater your chance of getter ranked more highly by all the search engines.

Here are some Dos and Don'ts to help you get more out of your link exchanges.

- Do link with sites that will be of interest to your visitors.

- Don't link with pages that have unorganised link directories with hundreds of links on each page. This won't benefit you with increased traffic or search engine rankings.

- Do link with sites that have a clearly labelled "Link Directory" from their main page. You aren't likely to get much traffic from a hidden or hard to find link directory.

- Don't use link farms or FFA pages. You are unlikely to get extra traffic using these methods and the search engines may penalise you.

- Do use link directories to help you find link partners. You can find some Link Exchange Resources here

- Do stay organised. Use link exchange software, or a spreadsheet to keep track of the link exchanges you have requested and the contact details of the webmasters.


(4) Email Signatures

This is a very simple, but often forgotten way of increasing your website visitors.

Most of us are sending lots of emails a day, but many of us just sign them with just our name, or perhaps nothing at all.

Instead, why not end your emails with a short signature containing your name, a bit about your website along with the URL?

Keep the signature short (4 lines), to the point and avoid hype or SHOUTING.

You may be surprised at the extra visitors you receive through doing this. It's amazing how curiosity will lead the recipients of your email to click on your link!


(5)Using Traffic Exchanges

Finally, this is one easy way to guarantee instant hits to your website. You can build up credits for free by surfing or building up a downline to surf for you.

The downside of this method is that the visitors you receive from traffic exchanges are not as targeted as the visitors that you will receive via the other methods that I have described.

The reason for this is that people surf traffic exchanges for one reason - to earn as many credits as possible in as short a space of time as possible!

This gives you a challenge - how do you attract the attention of someone who is looking at your web page for 20 seconds or less?

Here are two tips -

- Know your market - spend some time surfing on the exchange that you are advertising on and pay attention to the types of web pages being advertised. Make sure that the pages you advertise are going to interest your target market.

- Use a short, simple attention grabbing page that can be read in a few seconds - there is no point advertising a huge page of text that takes 5 minutes to read. The chances are, your visitor will get bored and click on the "next" button without giving your page a fair chance.

Regularly invest some time in each of these 5 traffic generating methods and you will see your web statistics moving in the upwards direction before you know it.