1. Create a Relevant Profile to Meet Your Goals
Your LinkedIn profile does not have to read like a chronological resume. On the contrary, your LinkedIn profile should be a place where you can lead with your strengths and present the most relevant information to help you reach your online goals first. If your goal for using LinkedIn is to increase traffic to your blog and establish yourself as an authoritative source for the type of information you publish on your blog, then make sure those are the kinds of credentials and experience that are presented first on your LinkedIn profile.2. Use the Automated LinkedIn Features
Feed your blog updates into both your own LinkedIn profile as mentioned above and into the groups that you belong to (any group member can add an RSS feed to a group they belong to), so an update (with a link to your blog post) is posted to the group whenever you publish new blog content, leading to direct blog traffic. Also, sign up for automated email status updates to see what your connections are doing on LinkedIn each day. This can make it quick and easy to join relevant conversations and continually build relationships, which can indirectly lead to increased blog traffic.3. Share Your LinkedIn Profile Link
Make sure you promote your LinkedIn profile in an effort to boost your connections. Include the link in your blog's sidebar, your email signature, and anywhere else you can.4. Share Your Best Blog Content Links
Make sure you spend time sharing links to your best, most helpful and useful blog content. This is particularly important to do in the groups related to your blog's topic. Don't inundate groups with your content links, but do demonstrate that you can truly add value to the conversation by sharing your amazing blog content.5. Join Groups or Start Your Own
LinkedIn Groups are very active. Search existing groups and join those that are related to your blog and have audiences who would be likely to be interested in your blog content. Then join the conversation going on in that group and build relationships with other members. If there is not a group that fits your niche already on LinkedIn, start one!
6. Ask and Answer Questions
The LinkedIn Answers feature is a gold mine for business people who are trying to learn new things or establish themselves as experts in their fields. Simply, log into your LinkedIn account, and visit the LinkedIn Answers page where you can answer questions that other people have already asked or ask your own.
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